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Top Placement On Google - Link Popularity

Link popularity is one of the most important elements that search engines factor into their ranking algorithms. You may have a perfectly optimized website; however, if your site does not have competitive link popularity regarding your targeted keywords for optimization, then, your site is not likely to compete for top rankings of these phrases and you're not listed on page one of Google. Search engines and you must think alike, so we must always know what the search engines are looking for.

The following key elements determine whether you're even near page one of Google;

  1. Page rank of the page where your links appear.
  2. The actual text that is linked. For example, it is optimum to use your main keywords as the text that is linked instead of your company name.
  3. The link popularity of the site that is linking to your site. Link popularity is "inherited"; links that come from sites that are authoritative in the SERP's are more powerful.
  4. Industry relevancy of the sites promoting your products and services plays a big roll in determining the quality of your links.